For many neuro-diverse Canadians and for those with cognitive special needs, completing everyday tasks like visiting the bank or navigating public transit can be a challenge that requires a special set of tools.
That is why Kraft Heinz has partnered with Magnusmode, the award-winning company behind MagnusCards®, a free app that offers customized digital “Card Decks” that take users through the steps to complete everyday tasks. The Kraft Heinz decks include Making a Cup of Coffee, Making a Pasta Dinner, Making a Peanut Butter and Jam Sandwich, Making Kraft Dinner Mac & Cheese, and Making Peanut Butter Snack Bites.
MagnusCards® allows customers with cognitive special needs to become familiar with the various steps and provides customers with the confidence and independence to make meals for themselves, using iconic Kraft Heinz family products.
Magnusmode was founded by Nadia Hamilton, whose brother Troy has autism. The company uses an innovative model that invites brands and venues to demonstrate their brand promise by connecting, engaging and enabling a large, under-served audience. By sponsoring the creation of custom Card Decks to support and guide customers with autism to use products and services, brands and venues can join Magnusmode in creating a more accessible world, while ultimately improving the customer service experience. With over 40 partners and thousands of downloads to date, this accessibility movement is taking off. Magnusmode has headquarters in Toronto, Canada, and in 2019, opened its United States headquarters in Buffalo, New York. The MagnusCards® app is available for free download on both iOS and Android devices.